10 Website Features You MUST Have.

Updated: Oct 14

The internet is a vast and ever-changing landscape. As an entrepreneur, you're always looking for new ways to grow your business or improve customer experience. One of the best ways to do this is with your website.

A good website can help you generate more leads, increase conversion rates, and provide better customer service than any other form of advertising. But there are so many things that go into building the perfect site - it's tough to know where to start! That's why we've created a list of 10 features every website needs for it to be successful:

Contact Information Everywhere

Think big, not small when designing your website. Having contact information everywhere may seem simple, but a lot of companies miss this.

Include the phone number you want people to call for sales inquiries at the top of each page and make it clickable by adding an "email us!" CTA that either opens up an email client or links them towards your contact form instead.

Speaking about forms, be sure to utilize easy-to-use contact and inquiry forms throughout so they won't have any difficulties in getting in touch with you right away on their own terms rather than yours. You don't want visitors working hard just trying to get hold of information from you, especially if what they're looking for is vital since time can be wasted going back and forth between two parties.

The Wix form builder is a great tool to use when creating contact and inquiry forms. It has attractive and appealing design ideas that appeal to consumers and invite site visitors to interact with the business.

Utilize The Most Advanced Seo Tools And Capabilities

To get your website the visibility it needs in search results, you need good SEO. With Wix's advanced SEO Wiz capabilities and personalized plan for optimizing your site, getting indexed is a cinch. However, even if you have great rankings on Google now by using some simple tricks - like adding relevant keywords throughout pages and building backlinks-SEO will always be something that requires monitoring as changes occur over time.

The latest news is mobile-first indexing – in simple terms, Google indexes websites based on their mobile version first. Mobile-first indexing is excellent for Wix users because you already have a fully optimized structure for this new method of ranking sites; switch to the Mobile Editor on your site and check it out.

Live Chat

Live chat is a feature that enables website visitors to have instant questions answered. In other words, it lets website owners interact with website visitors in real-time as they are browsing the website.

It's handy for those who need quick answers and don't want to spend their day emailing back and forth or holding on a phone call before receiving a response. Once you enable live chat, customers will feel more comfortable knowing there's someone ready to help them right away rather than needing a few days before getting back with an answer.

With the Wix Live Chat Plugin, website owners can show a simple pop-up chat box showing visitors' messages. There's no complicated installation process - you just need to enable the Live Chat plugin, and it will work automatically.


Header or banner image is a website's first step towards branding. It provides an immediate representation of the website and its content and makes it more recognizable to users.

In addition, those using specific devices such as phones, tablets, or laptops with small screens that have low-resolution quality images appear larger on these types of devices than they do on desktop computers that have high-definition screen resolutions.

A header should provide information about your website to build trust between you and site visitors; if done correctly, this can be extremely helpful when selling products through online shopping carts like Shopify.

If you're not sure how much time needs to be spent designing your website logo, try using The Wix Logo Maker. It is a customizable, professional logo creator that uses AI to narrow in on your focus and understand your business's unique style. With just a few questions about your brand's vibe, aesthetic preferences, and needs for the logo's design, it will generate numerous options tailored specifically for you.

Track And Analyze Your Site's Performance

If you have a website, then there are undoubtedly people who view it. You may know how many visitors your site has and what content is popular, but that doesn't mean much if you don't understand why they visited in the first place!

This can change depending on where your website ranks for certain keywords – maybe someone was looking to buy something from Amazon or find out about an illness via WebMD. Tracking this data allows you to see which of those things happen more often than others so that you can improve upon them even further.