Your website is the driving force behind your business. It's a tool that helps you showcase what you have to offer, but it also needs to be easy for potential customers to browse through and find what they're looking for.
Whatever industry you are in, there are some key considerations that will help make sure your website is successful. Whether you already have an established site or not, here are six things worth considering before creating your business website.
Find an Available Domain Name
Your business domain name is a very vital part of your business. It will be the first thing people see when they visit your website, and it will also help them find you online. There are a few things to keep in mind:
Your business domain name must not have any typos or spelling mistakes (e.g., "Website").
You cannot use hyphens or numbers as part of the domain name because this confuses search engines and directories.
To make sure that no one else has taken your desired business domain name, do a quick search on Google, Yahoo, Bing. All major providers list domains for sale at varying prices, so do some research before deciding which provider you want to purchase from.
You can't just pick any business domain name that you want. What we mean is that if your business has a specific trademarked term in the industry, such as "Apple" for computers. It's best to use that word or abbreviation of the word in order not to confuse customers looking for other businesses with similar names (e.g., Apple Computers).
Once you have found and purchased your desired domain name, there are two ways to set up hosting; through a web host like Wix or through an external website provider like GoDaddy.com, where you will be able to purchase additional services from them such as email accounts, which makes managing all aspects of your business much easier.
Choosing a business package, like a Wix Business Plan, which includes domain registration as well as hosting and site-building services, can save you money in the long run.
Web Hosting
Your business website needs to be hosted on a web server for it to be accessible online. You don't need anything complex; you just want something reliable and cheap, which is why shared hosting is perfect for your business's first site. Shared hosting means that you will share space with other websites on the same physical server, while virtual private servers (VPS) are dedicated to one company's use only.
Wix Website host typically offers you free domain name registration as well as email accounts when signing up for their services, so before buying an expensive package from another provider or paying hefty installation fees, you might want to check it out.
If you're not sure where to start, the business-class hosting packages from Wix.com will give your business a robust foundation for success with everything at your fingertips and customizable features such as domain registration, email addresses, a Content Delivery Network (CDN), 24/365 support services and more.
CMS (Content Management System)
CMS is a software that allows web designers or business owners more control over their website's design by letting them create new pages and update existing ones themselves without needing any coding knowledge.
Wix offers one of these systems with features like drag and drop page creation, responsive design options, so no matter what device someone views the site on, they will get an optimal viewing experience. And all of this is set up in less than a minute.
With Wix, you have the option of updating your site yourself or hiring a business to do it for you. When deciding which route is best for you and your business, many factors should be considered, such as skill level, budget, and desire to manage content in person rather than online.
Choose A Professional Design
When developing a business website, the design is one of the essential parts. Your website should reflect your business and look professional to build trust with potential clients.
You might be wondering what design to choose. When it comes down to business websites, the most popular picks are:
Business card website: A business card website is a simple and straightforward option if you're looking for something with minimal features such as a contact form or blog posts.
Landing page: A landing page might be better suited than a business card site when your company has specific services that need extra attention. Landing pages commonly provide more complex layouts and often come together with marketing campaigns to capture leads from potential customers.
E-commerce site (online shopping) - E-commerce sites can either offer items online for purchase or act like an online catalog of products where users must fill out their information before browsing through the store's content.
Keep these different business needs in mind when deciding on what kind of business website design you need.
Make your Website Mobile-Friendly
Mobile technology is changing the way we live and do business. It's vital that your site be responsive to these changes, or you may find yourself with many frustrated potential customers who are unable to complete their desired purchase because they can't access your site on mobile devices. Make sure that it's easy for them by making sure you have a mobile-friendly website.
Some web hosts like Wix have mobile-friendly templates that you can use. These templates allow you to edit your website on your phone, making it easy to see the changes you make.
Takeaway
Creating a website is not an easy task. You need to follow specific steps in order for your site to be successful and stand out from the competition. If you want help with any of these six things, contact our team today.
We can take care of everything for you so that all you have to do is focus on creating content or promoting your business online. Let us know which of these considerations are most important to you as we make sure they are included in the design phase when building your new website; it will save time down the road and ensure success.